✦ Transparent Pricing
Shelby WebTotal Pricing
Total Transparency
As Transparent as it Gets — clear price ranges for every project. No hidden fees, no surprises — just honest pricing that scales with your needs.
“At Shelby Web Company we don’t think you should have to pay thousands and thousands of dollars a month for SEO.”
✦ Transparent Pricing
Investment Options
Clear price ranges for every project. No hidden fees, no surprises — just honest pricing that scales with your needs.
Starter Website
Brochure — No Monthly
Perfect for a clean, professional online presence
- • 1-5 page brochure site
- • Mobile-responsive design
- • Contact form included
- • Basic SEO setup
- • 1 revision round
- • Not a full Web Package — no hosting, no monthly SEO included.
Growth Engine
Build + Monthly SEO
Most popular — stronger lead flow with ongoing SEO
- • 5-10 page custom site + custom UI/UX
- • Advanced form architecture + analytics
- • Full technical SEO + GEO (sitemap/robots/llms.txt)
- • Local SEO (citations, GBP, map-pack)
- • 2 revision rounds + speed optimization
Authority Builder
Build + Monthly Content SEO
For brands ready to build topical authority
- • 10-20 page business engine + blog integration
- • Content strategy + article implementation
- • Expanded competitive research + service-area pages
- • High-performance hosting + CRM integrations
- • Advanced booking/e-commerce + strategy consulting
Scale & Dominate
Build + Aggressive SEO/GEO
Full domination for competitive / multi-location
- • 20+ pages fully custom enterprise solution
- • Advanced GEO/AI visibility + link-building
- • Multi-location / competitive market focus
- • Priority strategy + growth roadmap
- • Membership/vendor portals + API workflows
*** These pricing examples are not set in stone — they’re here to provide true transparency. Your project’s actual cost is determined by a custom quote based on your project’s specific details and scope. Initial build costs and monthly SEO rates can also be more or less interchangeable depending on your business’s unique online needs — we’ll tailor the balance that makes the most sense for you. Get your custom quote →
✦ Transparent Pricing
Investment Options
For New Site Builds and/or SEO
Clear price ranges for every project. No hidden fees, no surprises — just honest pricing that scales with your needs.
All work is fully transparent to the level you choose. With your permission we may also document the project as a public case study — nothing to hide. Builds credentials, trust, and our SEO pipeline at the same time.
“At Shelby Web Company we don’t think you should have to pay thousands and thousands of dollars a month for SEO.”
Milestone Audits — You're Never Locked In
Every monthly SEO plan is subject to a formal audit at each milestone (typically every 90 days, or sooner if major changes occur). We review the site's current performance, rankings, technical health, and AI visibility together. If the site has reached the point where no further meaningful optimizations are needed, we will tell you. You will not be stuck paying month after month for work that is no longer required.
At that point we can pause the plan, reduce the scope, or shift to a lighter maintenance level — whatever makes the most sense for your business. The goal is results, not endless retainers.
SEO Foundation
Entry Level
Entry-level ongoing optimization for simpler sites or businesses just getting started with search visibility.
- • Technical SEO maintenance (sitemap, robots.txt, basic crawlability)
- • Core on-page optimizations
- • Google Business Profile foundational setup & monitoring
- • Monthly performance snapshot
- • Priority support for critical issues
Best for: Smaller brochure sites or businesses that need the essentials kept healthy.
Get Free Quote Today!Growth SEO Engine
Core AI Visibility Package
The core all-in-one SEO + AI visibility package — matches the monthly level of our Growth Engine website plan.
- • Everything in Foundation, plus:
- • Full technical SEO overhauls & ongoing code-level improvements
- • Correct sitemap, robots.txt, and llms.txt maintenance for AI search (GEO)
- • Service-page optimization & internal linking
- • Local SEO (citations, GBP optimization, map-pack focus)
- • On-page keyword & content refinements
- • Core Web Vitals & speed monitoring
- • Monthly detailed reporting
Best for: Most local service businesses that want consistent ranking growth and AI visibility.
Get Free Quote Today!Authority SEO
Content Authority Builder
Matches the Authority Builder monthly level. Adds content systems that compound rankings over time.
- • Everything in Growth SEO Engine, plus:
- • Blog / resource content strategy & article implementation support
- • Deeper content optimization for search + AI engines
- • Expanded competitive research & topic clustering
- • Higher volume of monthly on-page & technical improvements
- • Advanced local + service-area page work
- • More comprehensive monthly reporting & strategy notes
Best for: Businesses ready to publish regularly and build topical authority.
Get Free Quote Today!Scale & Dominate SEO
Aggressive Market Leader
or custom
Matches the highest website tier. Full aggressive SEO + GEO program to dominate your market.
- • Everything in Authority SEO, plus:
- • Advanced GEO / AI search visibility systems
- • Higher content volume & strategic link-building support
- • Multi-location or competitive market focus
- • Priority strategy sessions
- • Dedicated growth roadmap & higher-touch reporting
- • Custom technical & automation work as needed
Custom quotes for enterprise sites, multi-location businesses, or complex environments.
Free Custom Quote*** These monthly SEO pricing examples are not set in stone — they’re here for true transparency. Your project’s actual cost is determined by a custom quote based on details and scope, and initial build costs vs. monthly SEO rates can be more or less interchangeable depending on your unique online needs.
What's Always Included Across All Paid SEO Plans
- ✓ Technical SEO & necessary code updates for full optimization
- ✓ Proper sitemap, robots.txt, and llms.txt maintenance (critical for AI visibility)
- ✓ Service-page structure and ongoing improvements
- ✓ Speed, security, and Core Web Vitals care
- ✓ Transparent reporting so you always know exactly what is being done
- ✓ Milestone audits to confirm whether continued optimization is still needed
How It Works With Website Builds
Already have a site? Start on any SEO tier above.
Building a new site with us? The monthly SEO work is already built into the Growth Engine ($297), Authority Builder ($497–$697), and Scale & Dominate ($997–$1,497) website packages on our main pricing page — no double-charging.
Payment & Commitment
Monthly billing. Cancel anytime with 30 days notice after the initial commitment period (discussed during onboarding).
Flexible options available. Milestone audits protect you from paying for unnecessary ongoing work.
Not sure which SEO tier fits?
shelbywebco@gmail.com
GoHighLevel-Style Power. Fully Done-For-You.
Most businesses buy an all-in-one marketing platform and then spend months trying to figure it out. We take the opposite approach — we build and fully manage it for you.
We're not here to compete with GoHighLevel by any means — we're actually huge fans of their whole setup and their platform is one of the best out there. We're running the equivalent structure and development tools that align with a custom Go High Level setup - ALL DONE FOR YOU! — Includes CRM integrations, pipelines, automated follow-ups, booking, email/SMS, reputation tools — but through our own custom branded platform. You get the power without buying the software or operating it yourself. We handle the setup, the optimizations, any requested automations, and the ongoing management. You just get the leads and the results.
Growth System Essentials
$197 – $297/mo
- • Basic CRM + pipeline
- • Simple automated follow-up
- • Booking calendar
- • Basic reporting
Best paired with SEO Foundation or Growth
Full Managed Growth System
$397 – $497/mo
- • Full CRM setup, multi-step automations
- • Email + SMS sequences, lead scoring
- • Reputation management
- • Monthly optimization
Best paired with Growth or Authority SEO
Scale Growth System
$697+/mo
- • Everything above + advanced workflows
- • Multi-location support
- • Custom integrations
- • Priority strategy
Best paired with Authority or Scale tiers
Or simply fold the managed system into the higher website/SEO packages (included or heavily discounted starting at the Authority level). Clear scope boundaries on what’s included vs. custom work — we’ll define it during onboarding. Ask about bundling →
We EASE Our Clients Onboard
We believe the start of a partnership should be exciting, not stressful. That's why we remove the friction of difficult financial entry by providing flexible payment plans (if necessary) that work specifically for your business.
Our standard process is designed to keep things clear and concise for both sides:
- 150% Down upon project start
- 250% Due upon project completion
Why we do this:
"This 50/50 approach keeps both parties fully invested in the success of the project and usually yields a much smoother, focused project path from start to finish."
Clean & Concise
The Shelby Web Co Way
✦ What Affects Your Price
Understanding the Range
Lower End of Range
Simple layouts, existing branding/content ready, standard features, no custom integrations, flexible timeline.
Higher End of Range
Custom design from scratch, complex functionality, multiple integrations, rush timeline, extensive content creation.
✦ Growth Forecasting
ROI Calculator
See the real impact a high-performing website has on your bottom line.Invest in growth, not just code.
Total revenue from one customer over their lifetime.
Additional leads generated by your new marketing foundation.
Yearly Projection
8,918% ROI
✦ FAQ
Frequently Asked Questions
Not Sure Which Package You Need?
Let's chat about your project. We'll help you find the right fit and give you a custom quote within your range.
Schedule a Free Consultation